Digital Advertising

Digital advertising is when businesses leverage Internet technologies to deliver promotional advertisements to consumers. Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or Web sites and affiliates programs.

We also focus strongly on device targeting strategies, encapsulating outdoor digital screens, desktop, tablet and mobile/smartphone devices. So wherever your consumers are and whatever phase of the consumer journey they are on, we are able to reach them with effective advertising.

Through our Digital Advertising we can help you achieve:

1) Brand awareness

Video/YouTube advertising: featuring 30-second pre-roll campaigns. • Display advertising: banner ads across the Google display network. • Real-time-bidding (RTB): banner ads across various ad networks, targeting lookalikes of existing consumers of your website. • Social advertising: advertising across Facebook and Twitter platforms.

2) Consideration and conversions

Pay-per-click (PPC): Google search adverts, reaching customers who are searching for your product or service lines and brand.

3) Loyalty and repurchase

Re-targeting/dynamic re-targeting: banner ads across various ad networks, targeting existing visitors of your website with tailored relevant content or products viewed.